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Young Drivers - Drivesafely

Young Drivers

Young Driver

This was a radio advert aimed at peer pressure and the influence passengers can have when in a car.

The collision mentioned within the script shows a catalogue of errors that the driver and the passengers made, he was speaking on his mobile, he was distracted by the other people making lots of noise in his car and they were encouraging him to speed – which he did, hence him losing control.

As young drivers are less experienced due to the time spent driving, the message is to encourage them to be safer. After consultation with young drivers, the slogan “Be a hero not a zero” was used, with the use of hero, meaning keeping control and not losing everything (zero).

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